After several years of difficulty and the end of the Lincoln-Mercury era, Lincoln Motor Company is once again at the forefront of automotive engineering and styling. The new Lincoln Motor era is defined by sophistication and unrivaled performance and quality. After vanishing from the luxury market, and taking a back seat to foreign imports for a period of time, Lincoln has managed to reinvent itself and expand beyond American Borders. Read the article below to learn how Lincoln Motor is revolutionizing the world of luxury vehicles.
Corporate Restructuring and Rebranding
In 2012, Ford set out to revamp the Lincoln brand and image. It started by changing the name of the company to The Lincoln Motor Company in order to differentiate Lincoln’s models from Ford’s. The company also began to introduce several new models in order to appeal to a newer market. In order to ensure that the company made lasting changes, Ford implemented new product design, sales, product development, and testing teams. The company has also stated that in addition to its current lineup, many new models will be introduced in the coming years. The model that was largely responsible for much of Lincoln’s success in the 20th century, the Lincoln Continental, was redesigned to be more fuel-efficient and compact in order to attract a wider consumer base.
Increase in Sales
Due to its new lineup and corporate restructuring, Lincoln Motors sales have increased by 16 percent since 2014. This is twice the rate of other luxury automobile makers, and in 2015, the company experienced another 7 percent growth in sales. After nearly a decade of stagnant sales, no one can deny that Lincoln Motor Company has reclaimed its place at the top.
New Model Lineup
Lincoln’s new lineup of vehicles will appeal to a wide range of customers from varying backgrounds. The company has still managed to maintain its commitment to luxury and performance in the modern era, and it now features six models to choose from, including the following.
- Lincoln MKX
- Lincoln MKS
- Lincoln MKZ
- Lincoln MKT
- Lincoln MKC
- Lincoln Navigator
Coming as a surprise to many auto enthusiasts, Lincoln Motor announced that it would be resurrecting the Continental in 2017. The new 2017 Continental will become available to consumers in late 2016.
International Expansion
The bulk of Lincoln’s sales have historically been concentrated in the United States, but in 2014, Lincoln revealed its plans to expand into the Chinese market. In 2014, Lincoln introduced the MKC and MKZ to Chinese consumers in select cities. This expansion has been largely successful, and in the coming years, Lincoln aims to establish a total of 60 dealerships in over 50 major Chinese cities. The company has also recently introduced most of its current models to the nation, including the Navigator and Continental sedan. In order to better serve foreign consumers, Lincoln Motor Company has decided to implement a more personalized business model to cater to high-income buyers.
Experience the Lincoln Rebirth Firsthand
To experience this remarkable rebirth of Lincoln, one need only visit Pines Lincoln to get a firsthand view of the company’s new models. Pines Lincoln is proud to serve the areas of Miami, Fort Lauderdale, Margate, Pembroke Pines, and Hollywood, FL. After test driving a new model, you will understand why Lincoln deserves its place at the top.
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